Manufacturers

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Want to better understand and manage where your goods sit within the marketplace?

Knowing when a retailer has diverged from your retail pricing plan gives you the intelligence you need to understand where your product exists within its lifecycle.

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Manage Your RRPs With Pricing Intelligence

By monitoring competitors, marketplaces and distribution channels, you can build a complete view of all the markets that your products are sold in. With this intelligence, you can ensure that your RRPs are a true reflection of the value of your product in the market.

This intelligence can optimise your marketing spend on promoting the products which are high value, in the growth and maturity stages of the product life cycle. You can also see where the most lucrative channels are in your industry and direct your marketing efforts to those. This can also open doors to markets you are yet to explore and can give you confidence as to whether it is right for your business or not.

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Maximise the Effectiveness of your Distribution Network

Sardio allows you to increase your prices where it is sensible to do so. In some cases, you may be pricing too low and throwing away margin when in fact you could raise your price and still be the most competitive in the market. Sardio’s price scraping tool shows you where you are most competitive and least competitive so you can optimise your marketing spend, targeting your most competitive products.

Many of our clients use our tool to avoid aggressive pricing within their distribution channel. When you have a complete view of market pricing, you are able to make adjustments to your product and marketing strategies to influence the pricing within that market. Identifying gaps in your distribution channel by monitoring competitor products, you can ensure that you are continuously improving and optimising your distributor network.

At the same time you are able to eliminate unprofitable distribution channels once you understand the pricing dynamics within those markets and can spot the uncompetitive aspects within your channel.

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Manage your Product Lifecycle

By tracking price changes over time you can get historical data on your products to plot and plan the next stage of your life cycle. The Sardio Pricing Tool can also show where your competitors are pricing to exit the market and plan to extend your product life cycle to take advantage of a lower degree of competition.

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